Board of Directors


Mandi Witkower
President, Media Auction Chair
Director of Advertising, Fantasy Springs Resort Casino


Joshua Bonner
Vice President, AdBAM Co-Chair
President and CEO, Greater Coachella Valley Chamber of Commerce

Joshua has served as the Chief Executive Officer of the Greater Coachella Valley Chamber of Commerce (GCVCC) since it’s inception in 2016.  Prior to the GCVCC’s formation, he served as CEO of one of the founding partner organizations, the Indio Chamber of Commerce, since 2014.  He also served prior terms as a chamber board member. Before transitioning to the nonprofit field, Joshua spent much of his career in advertising and marketing.  He was privileged to work for several major corporations, including Time Warner Cable, Gannett, and MCI.   Joshua has served on the Board of Directors for several local nonprofits, including the Desert Recreation Foundation and the Desert Advertising Federation.  He is married with six children and resides in Indio with his family.

Dayna Smith
Treasurer, Social Co-Chair
Alpha Media


Brandon Marley
Secretary, ADDY’s Co-Chair, Social Co-Chair
Embe Advertising Agency, Owner

Brandon Marley is a marketing professional and community driven person in the Coachella Valley. He has spent time working in advertising for marketing agencies and businesses throughout the Coachella Valley. He launched his own marketing agency Embe in early 2017. Aside from his successes in his field, Brandon spends most of his free time working with local not for profits. He helped start the Lose for Life program for Desert Cancer Foundation as well as the Guest Bartender program which has raised thousands of dollars for multiple Charities throughout the Coachella Valley. His free time is enjoyed spent with his 3 children and wife.

Andrea de Francisco Shek
ADDY’s Co-Chair
Creative Director, Cord Media Company

Andrea is detail obsessed. She began her career working design and visual merchandising in the home goods and furniture industry the San Francisco Bay Area. In 2005, she moved to the fast-paced casino industry working for Spotlight 29 Casino and the Agua Caliente Band of Cahuilla’s four resort properties. In addition to creating award-winning brand campaigns for the grand opening of the 4-diamond Agua Caliente Casino Resort Spa and The Show concert venue, she excels at direction on video and still shoots, and leads creative branding and strategy for 7 casinos, slot machine manufacturers as well as restaurants and lifestyle clients. If her experience isn’t enough to impress, Andrea has won countless advertising and design awards including a Platinum Summit Marketing Effectiveness Award. She has a Masters in Art Direction and is certified in Marketing for Tribal Gaming from the Sycuan Institute at San Diego State University

Jamie Steinberg
Social Media Chair
Digital Marketing Manager, Leap Online Marketing

With more than 10 years’ experience working in online marketing, Jamie Steinberg is a savvy digital marketer who has worked with a variety of clients both in and out of market.

Jamie specializes in social media marketing, search engine optimization and functional responsive website design. She works collaboratively with clients to bring their online presence to the next level with higher rankings and improved conversions.

Jamie graduated from California State University San Bernardino with a degree in Communications with an emphasis in PR studies. She is part of the Digital Arts Technology Academy (DATA) Advisory Council at Cathedral City High School as well as on the Board of Directors as Vice President for The Girlfriend Factor and of course Desert AdFed.

Barb Chodos
Programs Chair
Desert Sun

Russel Sedlaczek
Scholarship Co-Chair, Membership Co-Chair
Lamar Advertising, Outdoor Advertising Executive,

Russell is a professional marketing & advertising executive with a background in selling solutions.  He has worked in a variety of industries including owning businesses before landing at Lamar Advertising.

With more than 3 years experience working in outdoor advertising, Russell applies his  business experience towards his clients success at Lamar.  He works with Local and Out of Market clients who seek a solution in getting noticed.

Russell is a former Marine and has lived in the Coachella Valley for 14 years. He dedicates his time to his Family raising 3 boys and being a Husband to Martha Sedlaczek.  In his spare time he volunteers with the GCVCC serving in the Coachella Business District, an Ambassador with the Indian Wells Chamber, a Board Member with the Desert Ad Fed club and serving other local clubs that pique his interest.

Jeff Miraglia
Ad Bam Chair
VP of Brand/ Creative Director, Greater Palm Springs CVB

Jeff joined the Greater Palm Springs CVB in July 2015, bringing 25 years of experience in brand development, creative direction, art direction and copy writing with him. He has a proven ability to connect with a client’s audience and customers. In a career developing brands for tourism and meeting professionals, he has earned his reputation from a proven practice in “emotional branding.”  Prior to joining the Greater Palm Springs CVB team, Jeff created notable Destination Brands for San Antonio, ‘Deep. In the heart.’, Visit Mesa, City Limitless and Arlington, TX, The American Dream City.

His strategic planning, art direction and concept talents were cultivated through years of building his own practice, Mindset, notable advertising agencies in New Your City and Phoenix and from his mentoring faculty at the School of Visual Arts and Pratt Institute.

Shawn Abramowitz
Social Chair
Local Sales Manager KDFX FOX 11 and KCWQ CW5
News Press and Gazette

Shawn has been the local sales manager for KDFX FOX 11 and KCWQ CW5 for two years. Originating on the KESQ ch3 sales team, Shawn has worked with business large and small helping them with their advertising needs and goals. He also worked in Los Angeles as an Associate Producer with E! Entertainment/ NBC Universal, working on shows such as “Live from the Red Carpet: Grammys”, “Live from the Red Carpet: The Academy Awards”, “Live from the Red Carpet: SAF/AFTRA Awards”, and “Live from the Red Carpet: The Golden Globes”. Shawn is also the Executive Director of a nonprofit theatre company in Palm Springs, Desert Ensemble Theatre Company; where he works with Palm Springs High School Theatre Students, giving them on the job training in tech and acting. He is a proud member of Desert Ad Fed, and looks forward to helping more businesses.

Jessica Mediano
Communications Chair

Barry Gorfine

Barry A. Gorfine is a media, marketing and advertising professional with over 40 years of industry achievement. After earning his M.A. in Communications he worked on Norman Lear’s TV Show, Mary Hartman, Mary Hartman. He then spent four years as an Account Executive for one of LA’s largest advertising agencies followed by 12 years as VP of Sales for the national radio sales organization, Major Market Radio.

In 1991 he moved to the Coachella Valley where he and his partner put KLCX 102.3 FM on the air. After selling the station, Barry continued his career in television, where he was the Director of Sales for ABC, CBS, Fox and The CW television networks for nearly 20 years.

Among his many accomplishments he has been a member of several business and charitable boards, including the National Association of Broadcasters SMTE (NAB.)

Married for over 40 years with 2 sons, Barry is happy to call the Coachella Valley home.

Jeff Levine
Past President, Scholarship Co-Chair
Lamar Advertising

Rebecca Rizzo
Greater Coachella Valley Chamber of Commerce

Rebecca Rizzo is a master communicator. Her passion for marketing started in 5th grade.  She has loved marketing and advertising because it allows others to share their story.  She has lived in Coachella Valley for over 20 years. Rebecca has grown an intense passion for how and why the Coachella Valley works the way it does and is a proud graduate of Leadership Coachella Valley of 2009.  Rebecca and her husband have 4 children.